Desenvolvimento turístico regional: Governança e territorialidade no caso da Oktoberfest Blumenau (Santa Catarina, Brasil)

The objective of this paper is to characterize the governance and territorial issues in the tourist product Oktoberfest Blumenau, identifying its phases from the beginning, in 1984, and elements of influence in regional touristic development. This study is based analytical-descriptive qualitative research, which used in mainly primary data through semi-structured interviews with strategic managers of the event. The data were correlated using content analysis. In summary, the results of this study demonstrate that the event had a series of distinct phases, characterized as expressions of territoriality, due to instances of governance, where the local government, community and private sector have the same interests and need to be set in the planning and implementation of this mega event. In other words, patterns of agreement for the achievement of objectives that support the event: cultural, social and economic dimensions.