PENGARUH PERCEIVED USEFULNESS, PERCEIVED RISK DAN PERCEIVED EASE OF USE TERHADAP INTEREST ONLINE PURCHASE YANG DIMEDIASI CONSUMER ATTITUDE PADA APLIKASI DEALJAVA DI SURABAYA

Due to the rapid growth of technology, especially the Internet, business people take advantage of the development of internet users by creating trading businesses in the form of electronic stores. Various e-commerce apps emerge, which do not only sell products but also services by using numerous application programs for various purposes. One example of an application-based business service is the Dealjava. Various applications are managed properly starting from perceived usefulness, perceived risk, and perceived ease of use, which will give an impact on consumer attitude and interest in online purchases. This study aims to analyze the perceived usefulness, perceived risk, and perceived ease of use to the interest online purchase, whether in a direct way or through consumer attitude in the Dealjava Apps in Surabaya. The object of this study was the users of the Dealjava application aged more than 17 years old in Surabaya. There were 141 samples of study that used Partial Least Technique square. The data used was primary data that was obtained by distributing questionnaires to the Dealjava users in Surabaya. Structural Equation Modeling with SmartPLS software was used as a data analysis technique. The result of the study proves that the perceived usefulness, perceived risk, perceived ease of use significantly affect consumer attitude; perceived usefulness, perceived risk, perceived ease of use, and consumer attitude automatically affect the interest in online purchase; perceived risk and perceived ease of use undoubtedly affect the interest online purchase through consumer attitude; perceived usefulness does not have a significant effect on interest online purchases through consumer attitude.