Propuesta de Inversión para la Implementación de un Centro de Fotodepilación Femenina en la ciudad de Loja

This paper called "INVESTMENT PROPOSAL FOR THE IMPLEMENTATION OF A FEMALE IN CENTER PHOTODEPILATION Loja", is a work whose overall objective is to conduct a study to determine the feasibility of implementing a center of female hair removal in order to provide photodepilation excellent service. The first objective is fulfilled when performing the market study, which allowed meet the potential demand of 94.52% showing that in year 117 786 women shaved technique performed in any part of the body, the actual demand is determined by 22.61% indicating the total number of women using hair removal, the result amounts to 26,630 for the first year; effective demand equivalent to 82.05% of women if they would be willing to use our service for a total of 21,850 for year one. Applying a direct interview to different spa Loja was determined that the total supply of hair removal is 26433 in year one; information used for calculated unmet demand which for the first year is 173,020 and the reception showing the new company will offer this new service to market. The second objective of the technical study which yielded information on the installed capacity of the project for the first year will be 11,520 services to offer, its location is in the Ramon Pinto between August 10 and Rocafuerte was established. 5 The third objective of the legal study which indicates that the establishment is constituted as an individual not required to bring all requirements and accounting requirements was obtained to implement the investment project was established. The fourth objective financial study which allowed us to know the total initial investment is $ 15,431.08 with an own financing was established. The financial evaluation determined that cash flow; They range from $ 55,762.86, the internal rate of return of 94.50% cost benefit ratio of 1.58 and sensitivity analysis of 0.99% in both periods which proves that the project is feasible. Finally all the information gathered and after the application of all studies information proceeds to perform the respective conclusions and where it is emphasized that the project in question is viable because the indicators of financial evaluation indicate that the project is not sensitive to changes that may occur in the environment, so the project is feasible.