M-COMMERCE: UM NOVO CONHECIMENTO ISOLADO?

This research aimed to analyze if the literature of innovation is applicable to the studies on m-commerce that analyze the offerors of the service. It was carried out a systematic literature search about m-commerce in nine scientific databases. The found articles were analyzed qualitatively and the data were analyzed according to business innovation literature. The results show that this literature is compatible with the results found in research on m-commerce, but have not been used. This study sought to contribute to filling this knowledge gap. Besides the theoretical contributions, practical contributions are also mentioned.