Territorial attractiveness and “glocalisation” strategies
2016
Abstract To cope with the globalization of markets, SMEs / SMIs should strengthen their ties to the local level. They often favor a particular internationalization where their global commercial activities are based on efficient cooperation at the local level strategy; this is the strategy of glocalization. The performances of these companies are dependent on the availability, quality and proximity of local resources.
Keywords:
- Correction
- Source
- Cite
- Save
- Machine Reading By IdeaReader
0
References
0
Citations
NaN
KQI