Evaluating a Program Designed to Demonstrate Continuous Improvement in Teaching at an AACSB-Accredited College of Business at a Regional University: A Case Study

This article provides a detailed statistical analysis of a process intended to demonstrate continuous improvement in teaching at an AACSB accredited college of business. The Educational Testing Service's SIR II student evaluation instrument was used to measure teaching effectiveness. A six-year longitudinal analysis of the SIR II results does not indicate improvement in the overall teaching. The results indicate two important concerns when designing a procedure to demonstrate teaching effectiveness. First, resulting data should be analyzed frequently; second, more than one measure of teaching effectiveness should be included. This paper may be of assistance when blueprinting or applying processes designed to demonstrate continuous improvement in teaching.