Impact Of Patient Demographics As Moderating Variables In Patient Communication

Healthcare is one of India‟s biggest and promising sector, both in terms of revenue and employment. Healthcare comprises of not only hospitals but comprises of many verticals including, medical devices, clinical trials, outsourcing, telemedicine, medical tourism, health insurance and medical equipment. The Indian healthcare sector is growing at a brisk pace due to its strengthening coverage, services and increasing expenditure by public as well private players. The pace the industry in India is growing its attracting a big amount Foreign Direct Investment (FDI) worth US$ 6.72 billion between April 2000 and March 2020 (Department for Promotion of Industry and Internal Trade (DPIIT). Every investment needs its timely returns therefor it is pertinent to understand the population it is catering too, Customer satisfaction plays an important role it‟s not only the leading indicator to measure customer loyalty, identify unhappy customers and reasons for the same it is also a key point of differentiation that helps you to attract new customers in competitive business environments Therefore understanding demographics plays a very crucial role in planning and catering to its customers. The article basis on the research is looking into the possibility of demographic profile of patients and patient satisfaction.