"Siempre se vuelve": Análisis del discurso del acto de proclamación como candidata presidencial de Michelle Bachelet "Always in return": Discourse analysis from Michelle Bachelet's presidential candidate proclamation event

This article analyzes Michelle Bachelet’s speech which took place in La Granja’s Civic and Artistic Center in Santiago, Chile to present her decision to run as candidate for the 2013 elections in Chile. This research aims to understand statement positions and discursive tonalities that Bachelet -as candidate used in the mentioned proclamation. Considering the methodological perspective, the analysis tool used was the discourse analysis (DA), considering concepts developed by French tradition -focusing on Foucault’s work constributions (statement positions) (Foucault, 1970) and Russian current with Bajtin’s developed arguments (discursive tonalities) (Voloshinov, 1997). Results showed that in Michelle Bachelet’s speech predominate an individual (leading) position and three discursive tonalities (familiar, expert and heroic). These conclusions point to generate connections between the found statement position and the discursive tonalities identified throughout the discourse analysis.