Understanding reasons for choosing certain media for internal communica- tion in the companies that are using collaboration software:

Collaboration Software is widely used in internal communication in the companies today. Software itself enables the companies to use variety of media with different properties and capabilities to mediate the communication on different corporate tasks. The way companies use the communication media implies the overall company performance. This study empirically examines the general propositions of Media Synchronicity theory and its ability for providing the understanding for communication performance. Our research problem was identified in using a new context which has not been investigated before: Collaboration Software in the time where mobility is an extent. We developed hypothesis based on the propositions that communication performance will increase as a result of usage of media with different media synchronicity for the different parts of communication process, as suggested by MST. These hypothesis were tested using qualitative data analysis based on survey instruments developed for this study. The results of this research suggest confirmation and applicability of Media Synchronicity Theory in providing the understanding for the reasons of communication performance occurrence in the investigated companies. Moreover, there were some evidence which were challenging the general proposition of MST. These issues were discussed in this thesis as well. Understanding reasons for choosing certain media for internal communication in the companies that are using collaboration software Cievski and Zhupanoski