On Gender Specific Perception of Data Sharing in Japan

Privacy and its protection is an important part of the culture in the USA and Europe. Literature in this field lacks empirical data from Japan. Thus, it is difficult– especially for foreign researchers – to understand the situation in Japan. To get a deeper understanding we examined the perception of a topic that is closely related to privacy: the perceived benefits of sharing data and the willingness to share in respect to the benefits for oneself, others and companies. We found a significant impact of the gender to each of the six analysed constructs.