O príncipe eletrônico

BASED ON THE CHARACTERISTICS AND ATTRIBUTES SET DOWN BY THE FLORENTINE STATESMAN MACHIAVELLO IN HIS WORK THE PRINCE, AND DEALT WITH AGAIN IN THE TWENTIETH CENTURY BY GRAMSCI IN PREPARING THE MODERN PRINCE, THE AUTHOR PUTS FORWARD THE NOTION OF THE ELECTRONIC PRINCE, CONSISTING OF A POLITICAL FIGURE WHICH IS NEW AND DIFFERENT FROM ALL PREVIOUS FIGURES, AND WHICH ORIGINATES FROM AND NOURISHES ITSELF THROUGH THE COMMUNICATION MEDIA. IN THE AUTHOR'S WORDS, THE ELECTRONIC PRINCE CAN BE SEEN AS "THE ORGANIC INTELLECTUAL OF DOMINATING GROUPS, CLASSES OR POWER BLOCKS ON A NATIONAL OR WORLDWIDE SCALE". THUS, IF ONE CONSIDERS ELECTRONIC DEMOCRACY AND MARKETING MOBILIZATION, THE "POLITICIAN" TAKES SHAPE AS AN EVALUATED PRODUCT WITH CRITERIA CLOSER TO THOSE OF THE CONSUMER WORLD. IT SHOULD NOT BE FORGOTTEN THAT THE ELECTRONIC PRINCE ALSO EVIDENCES TRENDS IN COMMON WITH HOMO VIDENS BY GIOVANNI SARTORI.