Determinando las causas de fallo en las organizaciones norteamericanas globales

Why so many companies disappear or prematurely die? The central aim of this paper. To answer this question the article was divided into two parts. On the first section three papers focused on the aspects conducive to maintaining a long history in the market are exposed. The first work written by Rosabeth Moss Kanter namely "When Giants Learn to Dance", the second elaborated by James C. Collins and Jerry I. Porras, entitled "Built to Last"  and the third a recent research by James Charles Collins and Jim Collins called "Good to Great". An overview of recent book developed by Jagdish N. Sheth "The Self-Destructive Habits of Good Companies" built around the possible consequences of staying for a long time in comfort zone is presented in the second section