Influences of Color Salience and Location of Website Links on User Performance and Affective Experience with a Mobile Web Directory

Yaqin Cao,Robert W. Proctor,Yi Ding,Vincent G. Duffy,Yun Zhang,Xuefeng Zhang

Influences of Color Salience and Location of Website Links on User Performance and Affective Experience with a Mobile Web Directory

2020

Yaqin Cao
Robert W. Proctor
Yi Ding
Vincent G. Duffy
Yun Zhang
Xuefeng Zhang

We investigated the impact of color salience and location of a website link on users’ performance, affective experiences and approach-avoidance tendencies with 10 mock mobile Web directories. Task ...

Keywords:

World Wide Web
Salience (language)
Mobile Web
Directory
Affect (psychology)
Computer science

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