Technology, the key to market expansion for developing countries

Professor Roman had a short sabbatical in Europe in 1973 during which he consulted for UNESCO. When the Editorial Board of IMM also heard that Dan Roman had participated on various panels and committees in Washington. D.C., and was currently a member of the Advisory Panel on Training Opportunities for the Management and Senior Staff of Technological Institutes in developing countries, we invited him to write this article. Since Roman’s work for developing countries is sponsored by the National Academy of Sciences, Ford Foundation and U.S. State Department we felt his views on market expansion in developing nations would interest our marketing colleagues.