A Study on Establishing the Cooperative Confidence of Chinese Cross-Strait Industry Standard: Taking the Standard Cooperation of LED as an Example

With case study, this paper discusses the establishment and the driving force of the cooperative confidence of cross-strait LED standard. The study shows: there is phased establishment of the cooperative confidence of cross-strait LED standard, including making communication, reaching consensus and establishing confidence. Each stage has different driving forces which are rational economic factor, social factor and sense of national mission; rational economic factor involves in resource dependence, transaction cost and technology development; social factor includes mimetic, coercive, normative forces. Then the cooperative confidence of LED standard has been achieved through the consensus, landing on and leading to the sense of national mission. The establishment of cooperative confidence of cross-strait LED standard is a combination of many factors' effects. These results not only enrich the theory of the establishment reasons of the cross-strait industry, but also provide a new perspective for the establishment of cooperative confidence of cross-strait industry standard.