A Study on the Image Perception of Tourist Destinations in the Huai’an Section of Jiangsu Grand Canal

With the release of the “Thirteenth Five-Year Plan for Tourism Development in Jiangsu Province”, the construction of a new pattern of “four belts, two circles and one net” tourism development has become the current focus of Jiangsu’s tourism development. Among them, the development of tourism in central Jiangsu and northern Jiangsu plays an important role in promoting the development of tourism in Jiangsu Province. Huai’an, as a representative city at the intersection of northern and central Jiangsu in the Grand Canal cultural belt, has abundant tourism resources, but its tourism status does not match it. This article categorizes and analyzes the high-frequency vocabulary of Huai’an network texts, so as to comprehensively evaluate the image perception of tourist destinations in the Huai’an section of the Jiangsu Grand Canal, hoping to provide a valuable reference for the overall development and construction of the Jiangsu Grand Canal cultural belt.