Collecting Data: Using Focus Groups

This short research notice takes a closer look at focus groups as a method of collecting data for research and evaluation. It explains what focus groups are, presents the advantages and disadvantages of using them over other forms of data collection methods and considers planning requirements, including ethics. Practical tips on how to run a focus group and how to analyse the resulting data are also included. Whilst this research notice is aimed at those carrying out research with students and others in educational settings, the underlying principles can be applied across all disciplines and contexts in which using focus groups would be deemed appropriate.