EL LANZAMIENTO DE NUEVOS PRODUCTOS: RENTABILIDAD, COMPETENCIA Y PATENTES

The commercial launching of new products is a complex process that plays a key role in the performance of most companies. A patent can guarantee that a company enjoys enough commercial monopoly so as to have a good return on investment. Howev- er, this can only be achieved if the patent is a strong patent. This paper presents some technical considera- tions about the strength of patents and suggests some strategies to im- prove it, thereby ensuring an effective protection of the product. Key words: Patent, Industrial in- novation, New product.