General Conclusion: The Managerial Challenges for a Societal Development in Africa

The different chapters of this book identify the challenges that companies, national or international, face in doing business in Africa. These challenges are cultural, economic, institutional, ecological and technological. To identify and analyse them, the authors of this book have developed new concepts and models. They also have adapted their research methodologies on the basis of varied and combined inferences. Finally, for a societal development in Africa, they have defined appropriate managerial contributions that may be of interest to actors who are considering investing or who are already involved in business.