Prestationsmätning av Kreativt Arbete : en kulturstudie

Authors : Maria Bergholtz, Alexander Westesson Tutor : Daniel Ericsson Title : Performance Measurement of Creative work – a culture study at PS Communication Keywords : Key Performance Indicators, Organizational Culture, Macro-culture, Subculture, Micro-culture, Art, Business, Creativity, PS Communication In the paper’s introductory chapter, the chosen problem area regarding art and business will be presented. The paper’s studied empirical case will also be introduced here. This then leads to the reports chosen research questions: How do the company management and the companies’ creative personnel approach differ in the discussion regarding performance measurement on PS Communication? - What causes these differences? What impact does the corporate culture have in the discussion about performance measurement of PS Communication? - Is the corporate culture weak or strong? The purpose of this paper is to resolve the stand still in the discussion regarding performance management by creating an understanding of different people active in the organization’s approach to performance measurement. To create a deeper understanding of where the different views have their origin, a cultural analysis will be performed. Then with that information, we hope that we will be able to create a basis for further discussion of performance measurement. The methodology chapter is based on a hermeneutic approach and qualitative approaches. In this chapter an introduction of the sample that has been made will also be presented and it will also describe the quality of the research. The chapter concludes with a presentation of the research process method. VI The theory chapter begins with a presentation of the problem between art and business. Then the theory behind creative ideal types, culture and power, and conflict will be presented. The paper’s empirical chapter is based on interviews with the two employees at PS Communication. It also includes revised information from the company’s employee handbook. The analysis chapter compares the theoretical chapter with the empirical findings, which creates an understanding for how situation at the company today. This will culminate into the paper’s conclusion, which states: The managements and the creators view on performance measurement are different in that management believes measurement gives them an overview of where in the organization they are profitable, which creates a strategy for where focus should be. The corporate culture has central roll in the conflict because of the differences that exists between the two subcultures. The differences due to management and the creative, belongs to two different subcultures with a widely different idea on how work should be valued. Two strong subcultures create one weak corporate culture.