Supporting Innovation by Promoting Analogical Reasoning

Human behaviour contains a striking mix of habit and creativity. On the one hand, much of what we do in life is routine: we tend to take the same route to work each day; we sit in the same seats in classes and meetings; and we purchase the same products at the supermarket each week. On the other hand, our daily life is marked by language use in which we produce novel sentences in new contexts, communicating our thoughts with sequences of words that we have never uttered before.