THE EFFECT OF PROSOCIAL BEHAVIOURS ON SOCIAL INNOVATION: A SCALE DEVELOPMENT STUDY

The purpose of this study is to develop a social innovation scale for management and organizational science, and to increase the social innovation capacities of managers and consultants. The research was carried out in Izmir province with the participation of 490 university graduates who were selected by sampling method. Data were analyzed with SPSS program and confirmatory factor analysis was performed in Amos program in order to test the construct validity of the scales. According to the findings, prosocial behavior explains social innovation by 70 percent. Accordingly, prosocial behavior has an effect to increase social innovation. This research will address business models, business ideas, and approaches that will enable existing organizations to re-combine the products they offer with opportunities within the social sphere and it provides that these approaches can scale with finance, marketing and organizations' other functional approaches.