Status Anxiety, Institutional Hypocrisy, and Innovation: Evidence from the Korean Wireless Internet Industry☆

Abstract Why some firms resist on investing resource for innovation? Existing researches of neo-institutionalism tend to focus on organizational hypocrisy which means decoupling between implementation of innovative behaviour and hypocrisy. We studied antecedents of organizational hypocrisy based on analysis on Korean wireless internet firms. Due to requirement of micro-approach to organizations, we conducted survey on decision makers in IT contents provider whose role is so significant in Korean wireless internet industry. This study suggests that strategic advantage is important for organizations to recognize their status and innovate.