Información accesible para emprender en turismo

Tourism as an economic activity is made up of suppliers and demanders of products and services. The micro and SMEs offer that products and services because they have been on the market for a long time, as well as new ventures that increase, innovate and improve the local tourist offer. Who initiate that process, it requires information that allows them to invest, develop and sustain themselves over time with as few losses as possible, as a desired situation. The issue of the research is to analyze the characteristics of the information generated for interest groups (excluding tourists) by official tourism organizations in relation to markets. The methodology used is framed within the qualitative paradigm and the exploratory type research design. For data collection, an in-depth interview with a low level of structuring was used, and complemented with participant observation, as well as the analysis of relevant documents. Data triangulation was the strategy used for data analysis. Regarding the discussion, access to financing and the availability of information as it is found in a fragmented way, the entrepreneur has to go to each organization to know its conditions and characteristics, preventing easy access and according to their needs. It can be concluded that in the analyzed case of the City of Neuquen, the information is not prospective for those who undertake tourism, both of market opportunities or of consumer behavior analysis to achieve better market shares and allow a greater adjustment in the decision-making process not only of the destination, but also of the private sector. There is a varied offer of suppliers but the information is contingent to the interest of the same in promoting their products.