Communication Disconnect: Generational Stereotypes between Generation X/Y and Baby Boomers in American and Chinese Organizational Communication

2011 
This research explores organizational communication between Generation X/Y and the Baby Boomers within the American and Chinese groups using social identity theory. Twenty participants were interviewed about their opinions on this issue. Thematic analysis was used to examine themes in the responses. The themes were organized into six categories: outlining Generation X/Y, outlining Baby Boomers, generational communication, generational stereotypes, cultural influences, and favorable solutions. Two referent elements were used through the whole discussion, social identity and cultural characteristics. The study revealed a strong social identity with all the four generational groups, difficulties in communication and stereotypes because of the identities. Collectivistic elements such as respect, care, harmony, conflict avoidance were spotted from the responses of the Chinese participants. It was suspected that despite Chinese old generation (age 45-60) and Chinese young generation (age 18-28) had their own generational identities, they shared a superordinate cultural identity. Key Terms: generational communication, stereotypes, generational identity, Generation X, Generation Y, Baby Boomers, post 80s, post 90s, American, Chinese, social identity theory Running head: COMMUNICATION DISCONNET v
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