Mobility-as-a service in the Netherlands : the implementation of a stated choice experiment to examine travel behavior adaptations

New concepts and innovative services emerged during the last decade in the field of smart mobility. Among these, Mobility-as-a-Service (MaaS), an integrated and user-oriented application, seems a promising but challenging concept for upcoming years. Despite MaaS is gaining increasing attention, we have limited knowledge on its potential effect on the user both in terms of day-to-day dynamics (activity scheduling; mode/route choice) as well as longer-term effects (perceptions and needs; habitual behavior and deroutinization), which can be attributed to the limited number of MaaS schemes existing globally. This research project emphasizes the user perspective and the potential effect of this mobility platform on dayto-day travel behavior. For this research a Stated Adaptation survey was conducted in the Netherlands to examine individual’s mode-choice process adaptation in response to MaaS subscription. Travelers compare their alternatives and choose their preferred transportation mode by trading-off travel expenses or duration and non-mode specific attributes, including the inherent uncertainty and innovativeness associated with the untested service.