La promoción de la lectura en consultorios odontológicos y médicos
2007
Las alternativas de lectura en la salas de esperas de los consultorios odonto-medicos varian de un simple periodico viejo hasta revistas de divulgacion cientifica y especializadas de las distintas ramas de la salud. Este estudio tiene como proposito describir y analizar las actividades de promocion de lectura que se realizan en consultorios medicos y odontologicos de la ciudad de Merida: se realiza de manera inconsciente o conciente, formal o informal, quienes participan en ella, con que objetivo? Los datos se recogieron por medio de la entrevista, la observacion. Los resultados indican que los pacientes se interesan por leer mientras esperan en los consultorios. Tanto pacientes como acompanantes solicitan que haya textos para leer. Se encontro que la promocion de la salud a traves de la lectura constituye una herramienta util e importante para que en la sala de espera viva una experiencia confortable y menos tensa y una potencial oportunidad para generar espacios de formacion de nuevos lectores. ABSTRACT The alternatives of reading in the waiting rooms of the doctor's offices, both dentistry and medical centers, go from old newspapers to especialized magazines and Journals of the different branches of Medicine. The purpose of this study is to describe and to analyze the activities of promotion of reading that are carried in dentistry and medical centers in Merida city. It implies to know: Are they spontaneous or programmed, formal or informal?, who takes part of it?, and what is the purpose of it? The information was collected using interviews and observation. The results indicate that the patients are interested in reading while they wait to be attended in the doctor's offices. Both patients and accompanists ask for texts to read. It was found that the promotion of health by reading constitutes a useful and important tool in order to create a comfortable and less tense experience in the doctors' offices and offers a potential opportunity to produce new readers.
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