Einführung: Tourismus in Bayern

Across-the-board tourism cannot be said to be an economic driver for Bavaria as a whole (StMWIVT 2010: 3, 7), as many parts of the federal state are very little influenced by overnight tourism. It is rather the case that tourism is strongly concentrated on specific destinations or sub-regions. Bavarian tourism has lost tourism market share in Germany and is further characterised by uneven spatial development, i. e. by divergence between strongly growing tourism in agglomeration areas (with booming incoming tourism) and declining or even stagnating tourism in peripheral areas. A significant problem for the analysis of the importance of tourism for Bavaria is posed by unsatisfactory data availability for day trips. Current and future challenges arise from weaknesses in offerings and marketing, combined with global trends like, for instance, demographic transformation, climate change, the effects of "peak oil" and the energy transition.