On the Construction of Visual Image Design System of Machine Tool Products

Based on the concept of product image and the relationship between product image and brand image, and through the analysis of the five key elements in the visual image of machine tool products, which are continuously applied to the visual image design process of single products, series products and family products, a visual image design system of machine tool products is consequently constructed in the end, which is of practical significance in enhancing enterprises’ brand image and market competitiveness.