Creative Activities——A New Framework for Studying of Sports Tourism

The rapid development of sports tourism in the world is not only a beautiful landscape of the tourism industry,but also injects great vitality into the sports industry.As sports have cultural attributes,the cultural characteristics in the sports tourism industry would be a natural heritage and highlights.With the rapid spread of cultural creativity and strong penetration,sports tourism(and the whole tourism industry) is impacted profoundly without any exception.Currently,both creative status and its function in sports tourism has been the cared by many a professional people.It can be used not only to cope with the fierce competition in the world as well as the primary means to avoid homogenization in sports tourism,but also,is regarded as an important business philosophy to promote the sustainable development of sports tourism.On the based of this and by using the methods of literature,investigation and other methods,the author would like to study on the Creative Representation in Sports Tourism from the framework of creative activities so as to attract more attentions of sports experts and scholars to the rapid development of sports tourism and provide a theoretical reference or support for promoting the development and growth of China's sports industry.