Marketing Organization of Services
2017
After years of growth for markets of different types of services for the population and for business organizations, and taking into account the “new” priorities for industry renaissance, the upper limits for the development of the “Services” sector have become increasingly delineated as a factor for economic growth. The issues of marketing of services become increasingly topical in light of the emerging trends and the ever-growing competitiveness of firms offering various business and individual services. The traditional understanding of marketing, its organization and implementation in the “Services” sector is aimed primarily at medium and, in particular, large firms, but it is not applicable and, respectively, appropriate to use by a number of micro- and small enterprises. In accordance with the aforementioned statement, the report is a theoretical and methodological study of the possibilities for organizational restructuring of micro- and small companies from the “Services” sector with the purpose of a more extensive study of marketing as part of their usual activity. As such, the report is structured as follows: the first paragraph covers the theoretical bases of the organization of marketing; the second paragraph is about the methodological instructions for the organizational restructuring of marketing; and the third paragraph contains conclusions and summaries.
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