線上購物企業之成長模式-以Pay Easy為例

In 2008, the global financial crisis attacked demand market, however online stores were not influenced by depression and grew substantially in Taiwan. This study applied Organizational Life Cycle Theory and Organization Change Theory to discuss the growth model of online stores by means of case study. This study divided the online store growth process into three stages: “Creativity and Direction”, “Delegation”, and “Coordination and Collaboration.” This study found that two factors will influence growth model: external and internal forces. External forces will influence growth speed, and internal forces will influence crisis during growth process. Additionally, some propositions were induced: depression is a chance for online store to grow; the growth industry and competitive market encourage online store grow positively; lots of resource or know-how manager owns could avoid “crisis of leadership”; and flat organization strategy could avoid “crisis of red tap”.