A study about tourism for the purpose of exchange and experience in Hyogo Prefecture.

Recently the tourism for the purpose of exchange and experience has gained attention, However this tourism is not so popular. It is because of the negative hospitality and the shortage of tour information of tour hosts, the feeling of comparatively high hotel charges, and a tour program that does not fit a tourist's needs, The aim of this study is to clarify the difference the consciousness of tourist and tour hosts to the tour program and to suggest the way this tourism should be in the future. The method of study is by interview, questionnaire, and monitor tour. As the result, the difference between the consciousness of tourist and tour hosts became clear. In order to improve it, We suggest the necessity of the system to coordinate between tourist and tour hosts.