ECOLOGICAL INTELLIGENCE: WASTE SAVINGMOVEMENTS IN PRABUMULIH CITY

The purpose of this research is to get to know the strategy of Prabumulih Waste Bank (BSP) to motivate the society of Prabumulih City to svae the waste in Waste Bank and the management model carried out by Prabumulih Waste Bank. This is the result of empirical research using qualitative descriptive approach to describe and analyze the strategy of BSP to motivate the society to save the waste. The strategy implemented by BSP in motivating Prabumulih society to save the waste in Waste Bank are personal approach, free health check up service, rewarding for the waste saver, and social media of internet. The model of waste management carried out by BSP is socializing to the society to sort and classify the household waste before they bring the waste to the Waste Bank in order to be easy to sort the non-organic to do chopping process before being sent to recycling factory. The result of the sale is directly saved in saver’s saving account book.