A lógica cultural do museu tardo-capitalista

In the light of the socio-political changes that occurred in the 1980s, especially the increasing of financial processes, this text discusses the participation of museums and cultural complexes – their intimate relationship with the then recent status of postmodern architecture, their opening to worldwide markets and the increasing specialization of its functions – in a renewed dynamic of commercialization processes, reception of art works and, above all, in the reconfiguration of the reach of aesthetic experience. Focusing on European and North American examples, the author argues about the then imminent link between the institutional appropriation of Minimalism's operations and the revisions of the disciplinary field of Art History to support the new "logic" verified in art's remarkable spaces.