A comparison study on characteristics of IPTV and digital CATV subscribers

The object of study is to compare the characteristics of IPTV (Internet protocol television) subscribers and digital CATV (Community antenna television) subscribers. We used the adjusted residuals. We did gang survey for 100 subscribers in Seoul, Kyeonggi or Incheon regions. Compared to digital CATV, IPTV seems to have appropriate contents for interactive services and high satisfaction level for cost, but high dissatisfaction level for channels. Digital CATV subscribers would know and subscribe passively, compared to IPTV subscribers. IPTV subscribers are more satisfied than digital CATV subscribers even though IPTV is higher cost. Main content of digital CATV is sports, which is not interactive contents. People think IPTV is an innovative service which let subscribers see wanted contents always, but digital CATV is an extension of CATV. So digital CATV cannot use advantages of interactive services. Even though two services are almost same, they are very different in recognition.