The display apparatus and a control method

The invention provides a display device and a control method thereof. The invention provides a display device, which comprises the following components: a display, which is used for displaying a rolling component for rolling contents according to a preset direction and a content searching user interface (UI) of a pointer for selecting one of the contents according to the rolling command; a user interface, which is used for receiving a rolling command for controlling movement of the pointer; a processor, which is used for determining the content searching interval degree between contents based on a distance between the pointer and the rolling component.