Present Communication Concerning Agriculture,Countryside and Farmers:Status Quo,Problems and Countermeasures

At present,the status quo can be described as follows: the senders are mainly indoctrinaters of elites,the farmers receive less information than they should;the media systems in the countryside are traditional; the information there is a combination of that from the city and that from the countryside that are combating with each other.The countermeasures are as follows: changing the concept and manner of communication,improving the farmers' media literacy;increasing the investment in all kinds of media systems and bettering the quality of information in the countryside,letting the advanced culture play the leading role.