The Use of Management Strategies to Attract the Public's Interest in Pesantren: A New Model for Pesantren Dynamics Study

This research reveals a management strategy undertaken by schools to attract public interest. This strategy is based on modern science, while retaining value principles. The dynamics of the new Pesantren model is emerging around formal education and focuses on the increasingly important role of improving the quality of human resources in science and technology to meet the needs of an increasingly diverse society. This study aims to investigate the use of management strategies implemented by schools to attract public interest against boarding. Subjects were boarding school students and were used to test the new model developed around the formal educational environment. Qualitative research methods were used. These methods included data collection through interviews with caregivers / businesses, students, and guardians of students. then observation, and documentation. The study concluded that there is a new model emerging in schools around formal education. This model is now proved to effectively implement management strategies to improve the quality of schools and student resources. The new Pesantren model of modern education aligns with the typical educational boarding school. The new model differs by improving the school’s ability to adapt to the times and respond to the public interest without rejecting the traditions and heritage of the Indonesian nation.