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Istrian Malvasia - product with geographical origin and its importance for the development of cross-border brand in Istria.
Istrian Malvasia - product with geographical origin and its importance for the development of cross-border brand in Istria.
2015
Igor Jurinčić
Aleš Gačnik
Simon Kerma
Gregor Balažič
Anita Silvana Ilak Peršurić
Sanja Radeka
Keywords:
Marketing
Geography
New product development
Advertising
Destinations
Economic geography
Correction
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