Management and marketing in libraries

This part of the book discusses the importance of management and marketing skills for librarians. It is highly likely that even in the first professional post new entrants to the profession gain after graduation they will be involved in some kind of management role, be it managing staff, managing budgets, developing policy or strategy documents, or implementing change within the organization. As their career develops they are likely to be involved in such decision-making with increasing regularity, thus an understanding of management theories and how they impact on the practice of librarianship is essential. Management and marketing are skills that are applicable to many other professions as well as librarianship. Good professionals need to understand more than the unique skills of their chosen vocation if they are to be effective at practising their profession, and thus an understanding of how organizations function and how the professional operates within that structure is vital for professional success. The chapters in this section are arranged as follows: Chapter 21: The importance of management in librarianship Chapter 22: Core management skills Chapter 23: Missions, planning, projects and partnerships Chapter 24: Marketing and libraries. A list of further reading follows. After reading this part readers should be familiar with: • how the philosophy of librarianship and management skills interact • what makes a good manager • the importance of good financial management • the management of change • performance measurement techniques used in libraries • management and motivation of staff • strategic planning, policy development and partnership working • marketing theory and marketing of libraries.