Difusión Social de Modelos de Comportamiento Interpersonal de Jóvenes, en Diarios de la Ciudad de Córdoba

The purpose of this article is to present the results of a study whose main purpose was to identify and describe models of interpersonal behavior in young presented by graphic mass media in Cordoba Capital. We carried out a descriptive observational documentary study (Sierra Bravo, 2005). The sample consisted on the printed editions of May and June 2010 from La Voz del Interior and La Manana de Cordoba. To analyze data we used a content analysis methodology (Krippendorff, 1990), consistent with the inductive method of frames identification (Igartua and Humanes, 2004). The frequency of presentation of frames in news conformed a behavioral model in which anti-social behavior prevailed in comparison to pro- social behavior, being physical aggression the most observed anti-social behavior. Results are discussed from Social Cognitive Theory (Bandura, 1987) and the Theory of Frames (Cheng y cols, 2009; de Vresse, Peter y Semetko, 2011; Macias Rodriguez, 2009).