Cooperative advertising in competing supply chains and the long-term effects of retail advertising

Salma Karray gratefully acknowledges the Natural Sciences and Engineering Research Council of Canada (NSERC) for their financial support (RGPIN-2020-05156). Guiomar Martin-Herran gratefully acknowledges financial support from the Spanish Spanish MINECO (AEI) under project ECO2017-82227-P and from Junta de Castilla y Leon under projects VA105G18 and VA169P20 co-financed by FEDER funds (EU). Simon Pierre Sigue gratefully acknowledges financial support from Athabasca University under an ARF grant.