Synergistic user ↔ context analytics

Various flavours of a new research field on (socio − )physicalorpersonalanalytics have emerged, with the goal of deriving semanticallyrich insights from people’s low-level physical sensing combined with their (online) social interactions. In this paper, we argue for more comprehensive data sources, including environmental and application-specific data, to better capture the interactions between users and their context, in addition to those among users. We provide some example use cases and present our ongoing work towards a synergistic analytics platform: a testbed based on mobile crowdsensing and IoT, a data model for representing the different sources of data and their connections, and a prediction engine for analyzing the data and producing insights.