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CLICKSTREAM DATA AS A SOURCE TO UNCOVER CON-SUMER SHOPPING TYPES IN A LARGE-SCALE ONLINE SETTING
CLICKSTREAM DATA AS A SOURCE TO UNCOVER CON-SUMER SHOPPING TYPES IN A LARGE-SCALE ONLINE SETTING
2016
Daniel Schellong
Jan Kemper
Malte Brettel
Keywords:
Marketing
Big data
Clickstream
Internet privacy
Computer science
online setting
Correction
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