PREFERENCE-AWARE UBIQUITOUS ADVERTISEMENT SCREEN

This paper presents a concept of an advertisement screen that is aware of the interests of the people in its proximity. The awareness is accomplished by fetching the preference information from the mobile devices of the people nearby the service. The information is used for deciding what kind of advertisement is shown on the screen at any given time. The structure and operation of the system is described. Description and functionality of simple prototype is shown. The performance of the system is evaluated based on simple prototype. Finally some enhancements along with future research paths are suggested.