Commerce versus Care: Troubling Trends in the Ethics of Esthetic Dentistry

Where is the professional and public outrage at the troubling trends in the marketing and selling of "cosmetic" dentistry that besiege our profession today? Although most dentists who concentrate on cosmetic enhancements are ethical and honest in their approach, the few who push the envelope of ethical responsibility and overtreat patients for financial gain are responsible for creating an environment where the commerce of dentistry is put first and patient care second.