Marketing Applications of Big Data and Visual Analytics in Neonatal Intensive Care Units in Korea and Beyond

This plan explores the marketing potential for the use of Big Data along with visual analytics in neonatal intensive care units. The goal of this technology is to provide more efficient and streamlined data collection and display methods for an extremely vulnerable segment of the population. The applicability of this technology is explored through various business models which address the short, medium, and long term marketing goals, such as SWOT, TOWS, and a Strategic Road Map. The results provide strong support for potential market application in Korea as well as abroad.