Calidad de los servicios financieros de las cooperativas rurales de la provincia de Tungurahua

Introduction. In a world of rapid change in which the financial services sector of rural cooperatives in the province of Tungurahua finds itself, the competitiveness of companies represents a crucial factor when it comes to facing each other, however, the absence of Technological innovation weakens the improvement of the quality of services in rural cooperatives. Objective. This research work has been prepared taking into account "technological innovation" in order to identify aspects that contribute to the improvement of the quality of financial services of rural cooperatives. Methodology. The data obtained, by means of the investigative instrument such as the survey statistically validated with Cronbach's Alpha with a result of 0.88, with a questionnaire of 23 questions applied to 384 external clients, the level of correlation of the variables was estimated by the application of the Sperman test obtaining significant values ​​at the 0.01 level. Results. It was determined that the degree of use of technological elements is relatively low. Conclution. Which has a relative impact on the improvement of the quality of the services of rural cooperatives settled in the province of Tungurahua.