Factores del éxito emprendedor de una mujer mexicana de origen campesino con escasa escolarización básica

This article seeks to clarify the factors that allowed a Mexican woman of peasant origin, with incomplete studies of primary education, to become a successful entrepreneur. The main theme of the article is about the non-university education of this entrepreneur woman, the difficulties she experienced in becoming an entrepreneur and the factors that contributed to achieving her goal. The present study follows the life story method, little applied to research in administration sciences. In this procedural decision lies the innovative character and the heuristic force of the approach followed.